Elysian — Skincare Brand Identity & Packaging Design
COMPANY
Elysian
ROLE
Product Designer
EXPERTISE
Product Designer/ Brand Designer
YEAR
2025
Project description
Elysian is a luxury natural skincare brand that celebrates authentic beauty and radiance. The complete branding system includes logo design, packaging for multiple product lines, visual identity, and campaign photography direction. Services: Brand Identity | Packaging Design | Art Direction | Visual Identity
DESIGN CHALLENGE CLIENT: ELYSIAN
Elysian is a luxurious skincare brand that combines elegance with natural beauty. The goal was to create a design that reflects the brand's values of purity, sophistication, and timeless elegance. Each product in the line is crafted to not only enhance skin but also to elevate the self-care experience.
Process
In this design challenge, I set out to create the packaging for Elysian, a luxury skincare brand focused on enhancing natural beauty. The goal was to develop a sleek, minimalist design that would resonate with modern consumers while maintaining a sense of sophistication and elegance.
INTERNAL MATERIAL – BRAND INTRODUCTION CLIENT: ELYSIAN
The packaging needed to reflect the brand’s core values of purity, simplicity, and timeless beauty. I carefully selected a soft color palette, combining muted tones with subtle metallic accents, and chose elegant typography to convey the brand’s luxurious essence. The design includes nature-inspired elements to emphasize the natural ingredients and the brand’s commitment to high-quality, effective skincare.
The Elysian collection encourages its users to embrace their inner radiance, with the tagline “Radiate Your Essence” encapsulating the brand’s philosophy.
Solution
For the Elysian skincare line, the solution was focused on creating a visual identity that truly embodies the brand’s core values of luxury, purity, and timeless beauty. The goal was to develop packaging that not only stands out on the shelf but also evokes an emotional connection with the consumer, emphasizing both sophistication and the natural essence of the products.
Visual Identity The design approach started with a deep understanding of the brand’s philosophy — skincare that nurtures and enhances natural beauty. This was reflected in every element of the packaging, from the choice of colors and typography to the materials used. Elysian products are presented in minimalist packaging, with soft pastel tones and subtle metallic accents that evoke luxury without excess.
Packaging Design Elysian’s packaging design is not only visually appealing, but also functional and sustainable. The focus on eco-friendly materials ensures that the brand remains aligned with modern values, appealing to environmentally conscious consumers who are looking for high-quality products that are kind to both their skin and the planet.
Brand Experience Ultimately, the solution we created for Elysian is a packaging design that exudes elegance and evokes a sense of luxury while remaining true to the brand’s core message: radiance from within. Each product invites the user to embark on a skincare journey that feels indulgent, effortless, and, above all, transformative.
Results
The result of the Elysian skincare packaging design is a refined and cohesive visual identity that aligns perfectly with the brand’s ethos of luxury, purity, and timeless beauty. The packaging successfully conveys a sense of high-end elegance while remaining true to the natural, effective skincare solutions inside. Through careful attention to detail, we have created a design that not only captures the attention of the consumer but also enhances their experience from the moment they encounter the product.
The minimalist design approach, combined with a delicate color palette of pastel tones and subtle metallic accents, effectively communicates the premium nature of Elysian. The products are not just skincare items, but expressions of a lifestyle—an invitation to indulge in self-care and embrace one’s natural radiance. Each element, from the smooth glass bottles to the intricately designed jars, was chosen to evoke a sense of luxury without being overly ornate, ensuring that the design feels both sophisticated and accessible.
The elegant typography and clean lines contribute to a modern aesthetic that appeals to a discerning audience. The packaging feels fresh and contemporary, yet timeless, making Elysian a brand that will resonate across generations. The simplicity of the design allows the products to speak for themselves, highlighting the purity and potency of the ingredients, while also reflecting the brand’s commitment to sustainability.